Storyboard
A storyboard is a shot-by-shot plan of a video before it is made, showing what is on screen, what is heard and what text appears at each moment. For short social ads, a simple table with a row per beat is enough. It catches problems such as a late hook or text in the safe zone before anyone films or generates anything.
Updated
A storyboard for a 15-second vertical ad
| Time | Visual | Audio | On-screen text |
|---|---|---|---|
| 0–2s | Close-up of the problem | Presenter: the hook line | Hook in 5 words |
| 2–6s | Presenter to camera | Why this matters | Captions |
| 6–11s | Product in use, b-roll | What changes with it | One proof point |
| 11–15s | Product and logo | Call to action | CTA and offer |
What to check on the board
- Does the first row stand alone as a reason to keep watching?
- Is every claim illustrated by something on screen?
- Does on-screen text stay inside the placement's safe zone?
- Does the ad still make sense with the sound off?
- Is there one version per placement where ratio or length differs?
Questions
- Do I need a storyboard for a 15-second ad?
- A short table is enough, but it is worth doing: it shows whether the hook lands early and whether text fits the safe zone before anything is produced.