Pricing

Start free and stay free if 25 briefs a month is enough. Paid plans exist for volume and for client work, not to unlock the basics.

Starter

For founders testing positioning.

Freeforever

For teams running paid at scale.

$49a month

For agencies managing many clients.

$149a month

Feature comparison across the Starter, Growth, and Agency plans
Feature	Starter	Growth	Agency
Briefs a month	25	Unlimited	Unlimited
Variants a brief	3	5	5
Ad platforms	2	All 5	All 5
Tone settings	2	All 6	All 6
Industry presets	3	All 10	All 10
Variant scoring	Not included	Included	Included
Brand tone presets	Not included	Included	Included
Workspaces	1	3	Unlimited
Shared brand libraries	Not included	Not included	Included
Client-ready exports	Not included	Not included	Included
SSO and audit log	Not included	Not included	Included
Support	Community	Priority	Dedicated manager

What counts as one brief?: One submission of the brief form. The variants it returns, and any regeneration of that same brief, are included.
What happens if I hit the Starter limit?: Generation pauses until the next month, or until you upgrade. Nothing you have already written is removed.
Is there a trial of Growth?: Fourteen days, no card. At the end you drop to Starter automatically rather than being charged.
Can I change plans later?: Yes, in both directions. Upgrades take effect immediately and we pro-rate the difference; downgrades take effect at the next renewal.
Do you invoice annually?: Yes on Growth and Agency. Annual billing takes two months off the yearly total. Write to sales to set it up.

Anything not covered here, ask sales.