Video ads by industry
How video ads differ by industry: what buyers in each category need to see, concepts that fit, placements to prioritise and the ad-policy areas to check before launch.
- Video ads for skincare and beauty brands
Video ads for skincare and beauty: texture and application shots, routine formats, creator testimonials, and the claim and before-and-after rules.
- Video ads for supplement brands
Video ads for supplements and wellness products: concepts that work, talking about benefits without unsupported health claims, and platform restrictions.
- Video ads for fashion and apparel brands
Video ad concepts for clothing brands: try-on hauls, fit and fabric close-ups, styling formats, and how to cover sizes and colours without an ad per SKU.
- Video ads for jewelry and accessories
How to make video ads for jewelry and accessories: light, scale and sparkle on camera, gifting angles, and formats that work on small screens.
- Video ads for home decor and furniture
Video ads for home decor and furniture: room context, scale, assembly and before-and-after room reveals, with Pinterest and Meta placements to prioritise.
- Video ads for food and beverage brands
Video ads for food and drink brands: appetite appeal, sound, recipes and first-taste reactions, plus labelling, alcohol and health-claim rules to check.
- Video ads for pet product brands
Video ad ideas for pet brands: real pets reacting, problem-solution formats, owner testimonials, and how to keep claims about pet health honest.
- Video ads for fitness and wellness apps
Video ads for fitness apps: showing the app and the workout together, progress formats, trial offers, and the body-image and health-claim rules that apply.
- Video ads for mobile games
Making video ads for mobile games: gameplay hooks, fail-and-retry formats, and why ads must reflect real gameplay. Placements and testing volume for game studios.
- Video ads for mobile apps
Video ads for consumer and productivity apps: problem-first hooks, screen recordings that read on phones, and app install campaign considerations.
- Video ads for fintech and financial apps
Video ads for fintech: making money products tangible, trust signals, required disclosures, and the special ad category and verification rules.
- Video ads for real estate
Real estate video ads: property walkthroughs, neighbourhood tours, agent intros, and the housing special ad category rules that limit targeting on Meta.
- Video ads for restaurants and cafes
Video ads for restaurants: dish close-ups, kitchen behind-the-scenes, local targeting, and offers that bring people in, built for vertical feeds.
- Video ads for online courses and education
Video ads for course creators and edtech: teaching a free mini-lesson in the ad, outcome claims to avoid, instructor credibility and webinar funnels.
- Video ad production for agencies
How marketing agencies can produce video ads for many clients: brief templates, placement-first production, naming conventions and client approval workflows.
- Video ads for travel and hospitality
Video ads for hotels, tours and travel brands: first-person arrival formats, seasonal timing, honest imagery and pricing that matches what guests book.
- Video ads for car dealerships and automotive
Video ads for dealerships and automotive brands: walkarounds, test-drive POV, inventory ads, and finance-offer disclosure rules to follow.
- Video ads for coaches and consultants
Video ads for coaches and consultants: proving expertise in the ad, call booking funnels, testimonial rules and avoiding outcome guarantees.
- Video ads for local service businesses
Video ads for plumbers, cleaners, salons and other local services: before-and-after jobs, owner intros, local proof and radius targeting on a small budget.
- Video ads for recruiting and employer branding
Recruitment video ads: day-in-the-life formats, team intros, specific role ads, and the employment special ad category and equal-opportunity rules.