Pinterest video ad specs
Pinterest standard-width video ads accept .mp4, .mov or .m4v (H.264 or H.265) up to 2 GB, from 4 seconds to 15 minutes, with 6 to 15 seconds recommended. The ratio must be narrower than 1.91:1 and wider than 1:2; square or vertical (2:3, 4:5, 9:16) is recommended. Titles take 100 characters, the first 40 shown in feeds.
Updated
The spec sheet
| Spec | Requirement |
|---|---|
| File types | .mp4, .mov or .m4v; H.264 or H.265 |
| Maximum file size | 2 GB |
| Duration | 4 seconds to 15 minutes |
| Recommended length | 6 to 15 seconds |
| Aspect ratio | Shorter than 1:2, taller than 1.91:1; 1:1, 2:3, 4:5 or 9:16 recommended |
| Title | Up to 100 characters; first 40 may show in feeds |
| Description | Up to 800 characters; not shown in home or search feed |
Pinterest recommends short
Pinterest is unusual in stating a recommended length as well as a limit: 6 to 15 seconds. People on Pinterest are planning, saving and comparing, and a short loop showing the product in use fits that behaviour better than a long narrative.
Because the description does not appear in the home or search feed, the title and the video itself do almost all the work. Put the product and the use case in the first 40 characters of the title.
Standard versus max width
Standard-width videos sit in one column of the grid. Max-width videos span the feed and have their own ratio rule. If you want the larger footprint, see the max-width spec page; otherwise a 2:3 or 4:5 standard video is the usual starting point.
Questions
- How long should a Pinterest video ad be?
- Pinterest allows 4 seconds to 15 minutes and recommends 6 to 15 seconds.
- What is the best ratio for Pinterest video ads?
- Pinterest recommends square (1:1) or vertical (2:3, 4:5 or 9:16).
Sources
Read on 13 October 2026. Platforms change specs and policies without notice; check the source before you build to a number.