Video ads for travel and hospitality
Travel ads sell a feeling of being somewhere, so first-person video works: arriving, opening the curtains, the first swim. The best ads pair that feeling with a concrete reason to book now, such as a season or an offer, and keep imagery honest. Prices shown must match what guests can actually book.
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Formats that put the viewer there
| Concept | Opening |
|---|---|
| Arrival POV | Walking into the room or onto the beach |
| 24 hours at | A day compressed into 30 seconds |
| Guest view | A real guest's clip, with permission |
| Local secret | One place nearby that guests love |
| Season reveal | What the place looks like this month |
Timing
Travel is planned weeks or months ahead. Run inspiration ads early in the planning window and retarget people who viewed specific dates or rooms closer to the decision. Seasonal cuts should show the season being sold.
Honesty points
- Show the actual property and rooms, not stock footage of a similar place.
- 'From' prices must be genuinely bookable, with conditions stated.
- Mandatory fees should be included or clearly disclosed where the law requires it.
Questions
- When should travel brands run video ads?
- During the planning window, which is often weeks or months before the trip, then retarget people who viewed dates or rooms closer to booking.