Video ads for restaurants and cafes
Restaurant video ads work on appetite and proximity. Open on the signature dish being made or served, show the room so people can picture visiting, and make the location and the reason to come now obvious. Local radius targeting means a small budget can reach the people who can actually walk in.
Updated
What to film
- The signature dish being plated, with sound.
- The kitchen at work: flames, hands, speed.
- The room when it is busy, so it reads as popular.
- Staff or the owner saying one sentence about the food.
Concepts that fit
| Concept | Goal |
|---|---|
| Dish of the week | Repeat visits from locals |
| Behind the pass | Quality and craft |
| Event or night | Fill a quiet weekday |
| Delivery reminder | Orders from people nearby at home |
| New opening | First visits in a defined radius |
Local targeting
Most restaurants only serve people within a short distance. Target by radius around the address, and say the neighbourhood on screen so the ad feels local. Run ads at the hours people decide where to eat, such as late morning for lunch.
Keep it accurate
Show the dish as it is served. Portions, ingredients and prices in ads should match the menu. Alcohol promotions are restricted on ad platforms and by local law.
Questions
- How far should a restaurant target its ads?
- Only as far as customers will realistically travel or delivery reaches. A tight radius keeps budget on people who can come in.