Video ads for local service businesses
Local service businesses, from plumbers and cleaners to salons and gyms, win with video that shows real work in real local homes and a real person people would let through the door. Before-and-after jobs, quick owner introductions and local reviews work well, targeted by radius so a small budget reaches only customers you can serve.
Updated
Trust is the product
Hiring a local service often means letting a stranger into your home. Ads that show the owner, the van, the team and genuine finished work address that directly. Polished stock footage can work against you because it looks like it could be any company.
Concepts that fit
| Concept | What it shows |
|---|---|
| Before and after | A real job, start to finish, in seconds |
| Owner intro | Who will turn up, and why they care |
| Job in progress | Satisfying work: cleaning, fixing, cutting |
| Review read-out | A real review, with the customer's permission |
| Seasonal reminder | Boiler service before winter, gutter clean in autumn |
Targeting and timing
- Target a radius that matches where you actually work.
- Name the town or area on screen.
- Give one clear way to book: call, message or form.
- Run seasonal ads before the season, when people plan.
Honesty points
Before-and-after footage should be your own work. Reviews should be real and used with permission. Prices quoted as 'from' must be achievable.