Video ads for real estate
Real estate video ads sell either a property or an agent. Property ads work as fast vertical walkthroughs that open on the best room and state price and location. Agent ads build trust through local knowledge. On Meta, housing ads fall under a special ad category with limited targeting, so the creative must attract the right people itself.
Updated
Property ads
- Open on the single best feature: the view, the kitchen, the garden.
- Put price, location and size on screen early; viewers filter themselves.
- Walk through in the order a visitor would, with steady movement.
- Use daylight and avoid wide-angle distortion that misrepresents room size.
Agent and brokerage ads
| Concept | What it shows |
|---|---|
| Neighbourhood tour | The agent walking a street, naming what locals value |
| Market update | One local statistic, sourced, explained in 20 seconds |
| Just sold | A sale story, with the client's permission |
| Buyer tip | One practical tip for first-time buyers |
Housing ad rules
Meta classifies housing ads, including property listings, as a special ad category with restricted targeting options, and fair housing law prohibits discriminatory advertising. Ad copy and imagery should not suggest a preference for or against any protected group. Check the current special ad category requirements before launching.
Placements
Reels and Stories for walkthroughs; Meta Feed at 4:5 for listings retargeting; YouTube for longer full tours that interested buyers choose to watch.
Sources
Read on 13 October 2026. Platforms change specs and policies without notice; check the source before you build to a number.